Takeaways:
- Project Sorell is casting for a new print and video campaign celebrating individuality and diversity.
- Casting handled by Miami Talent Casting.
- Open to all ages, genders, body types, ethnicities, and abilities.
- Filming in Miami, Florida (local talent only).
- Pay rate: $1,200+ including fitting, session, and usage fees.
- Apply now on Project Casting.
What is Project Sorell?
Project Sorell is an upcoming non-union commercial campaign designed to highlight authentic self-expression, diversity, and confidence. The project will include both print and video elements, aiming to capture real people with unique personalities and natural charm.
Unlike traditional modeling campaigns, Project Sorell focuses on real beauty — freckles, braces, wrinkles, unique features, and everything that makes you authentically you. The creative team behind this project is seeking talent who can express emotion, individuality, and warmth on camera.
Who is in the Campaign?
This campaign will feature a wide range of real people, representing multiple walks of life. From college students and professionals to seniors and people with disabilities, Project Sorell is committed to showcasing inclusivity in its truest form.
The goal is to create a campaign that feels genuine, inclusive, and inspiring, featuring talent from all backgrounds — not just models or actors, but everyday individuals with confidence and presence.
Who is Casting for Project Sorell?
Casting is managed by Miami Talent Casting, one of the most respected agencies in the Southeast. Known for working with major national brands and creative campaigns, Miami Talent Casting is recognized for its inclusive and professional casting practices.
Their team has extensive experience connecting diverse talent with brands that prioritize authenticity and representation.
How Does the Casting Process Work for Project Sorell?
The casting process for Project Sorell is designed to be open and accessible. The team is seeking expressive individuals who bring natural energy, comfort, and confidence to the camera.
Applicants should be prepared to:
- Participate in a professional print and video shoot.
- Collaborate with photographers and creative directors to achieve authentic, emotional visuals.
- Be available for overnight or early morning shoots if required.
- Bring genuine emotion and self-expression to each session.
This is an inclusive casting — all races, ages, and body types are welcome to apply, as well as people who typically don’t see themselves represented in mainstream campaigns.
Where is the Project Sorell Commercial Filmed?
The shoot will take place in Miami, Florida, a hub for creative commercial and lifestyle productions. Miami’s colorful and diverse atmosphere perfectly aligns with Project Sorell’s message of individuality and artistic celebration.
Please note: This is a local hire opportunity, and no travel or lodging will be provided. Applicants should currently reside in or near Miami.
When Does Filming Start?
Filming and photo sessions are scheduled for early December 2025. Selected talent must be available for fittings, which will occur prior to the shoot. Sessions may include both day and night shoots, depending on lighting and creative requirements.
Where Can You Find Project Sorell Casting Calls and Auditions?
All official casting details and submission information are available exclusively on Project Casting — your trusted platform for verified acting, modeling, and commercial opportunities.
Best Audition Tips for Landing a Role in Project Sorell
Since Project Sorell emphasizes natural confidence and authenticity, here are a few ways to stand out during your submission:
- Be yourself. Avoid overly styled or edited photos — natural lighting and genuine smiles are best.
- Highlight what makes you unique. Whether it’s your freckles, braces, or cultural background, embrace your individuality.
- Show confidence and energy. The campaign is all about positivity and self-expression.
- Follow instructions carefully. Submit the requested materials in full for the best chance at being selected.
- Bring authenticity to set. Be comfortable showing your personality; that’s what this project celebrates.
Why You Should Apply
Project Sorell is more than just a commercial — it’s an opportunity to represent authentic beauty and diversity in media. Selected talent will earn over $1,200 in total compensation and gain experience working on a professional set that values individuality.
This is a rare chance to be part of a creative project that truly celebrates you — just as you are.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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