Kayla Subia

Kayla Subia, known online as Kayla Kouture, is a beauty, fashion, and lifestyle content creator and entrepreneur with over five years of experience in digital marketing and influencer partnerships. With a combined audience of 60K engaged followers across Instagram, TikTok, YouTube, and Snapchat, Kayla has collaborated with major brands such as Lancôme, Estée Lauder, Smashbox, Kiehl’s, SHEIN, Halara, and Gisou, creating high-quality content that drives both awareness and sales. She holds a Bachelor of Science in Biology from Texas Tech University and a Bachelor of Science in Nursing (BSN) from Texas Tech University Health Sciences Center, reflecting her dedication to both science and creativity. Her strong background in entrepreneurship—having owned and operated a women’s fashion boutique for five years—further developed her skills in marketing, branding, and customer engagement. Kayla specializes in UGC, paid social campaigns, influencer marketing, and long-term brand partnerships, with expertise in beauty, fashion, lifestyle, and wellness. She is passionate about authenticity, creativity, and empowering women to feel confident in their own skin.