Takeaways:
- Casting stylish male and female talent for a major retail brand commercial in Sydney.
- Open to all ethnicities; no prior acting experience required.
- Flat rate of $3,000 AUD per talent with national brand exposure.
What Is This Casting Call About?
One of Australia’s leading retail brands is launching a high-impact advertising campaign and is currently casting stylish, fashion-forward individuals to appear in their upcoming commercial. The project celebrates modern elegance, personal identity, and cultural inclusivity, aiming to reflect the diverse beauty of today’s shoppers.
This is your chance to step in front of the camera and represent a brand known for chic, upscale fashion and lifestyle. Whether you’re an emerging model, commercial actor, or simply someone with a unique style, this campaign could be your next big break.
Who Is in the Cast of This Retail Campaign?
The cast will consist of diverse, confident individuals who embody the campaign’s themes of sophistication and authenticity. Specifically, the casting team is seeking:
- Female talent aged 30–40 or 55+, all ethnicities
- Male talent aged 30–50, all ethnicities
The commercial aims to portray real people with unique flair, so even those without prior professional experience are welcome—personality and presence are what count.
Who Is Handling Casting?
This high-profile project is being cast by Toni Higginbotham Casting, one of Australia’s premier casting agencies. Known for her work on major commercial and film projects, Toni Higginbotham brings years of industry expertise and a keen eye for emerging talent.
Her team specializes in casting across TV, film, and commercials, often working with global and national brands. Landing a role through her agency is a solid credential in the Australian entertainment scene.
How Does the Casting Process Work?
The casting process is simple, professional, and streamlined:
- Submit an application through Project Casting (link below).
- Talent may be asked to provide recent photos, measurements, and a short self-tape or reel.
- Shortlisted applicants will receive direction and preparation details ahead of the shoot.
- Final selections will be notified with call times, wardrobe notes, and production details.
Casting professionals are looking for individuals who are comfortable taking direction and present themselves confidently on camera.
Where Is the Commercial Filmed?
Filming will take place in Sydney, Australia, with studio and location shots reflecting the brand’s luxurious aesthetic. Talent must be either Sydney-based or able to work as a local hire.
The production team will provide professional hair, makeup, and wardrobe styling to ensure a polished look that aligns with the campaign’s creative direction.
When Does Filming Start?
Exact filming dates will be disclosed to selected talent. However, applicants should be available in the coming weeks, with shooting likely scheduled for a full-day or multi-day shoot depending on the role.
Availability and punctuality are essential for final selection.
Where Can You Find This Casting Call?
This opportunity is listed exclusively on Project Casting, your trusted platform for verified casting notices in film, TV, and commercial projects.
Apply Now to the $3,000 Major Retail Brand Commercial
Whether you’re an industry professional or just starting out, Project Casting helps you discover roles that match your talent and availability.
Best Audition Tips for Landing a Role in This Commercial
Want to stand out to the casting team? Here’s how to maximize your shot:
- Dress the part: Opt for clean, modern, and flattering outfits in your application photos.
- Exude confidence: Show a sense of ease, elegance, and style—even in a basic selfie.
- Follow instructions: Submit exactly what the casting call asks for, nothing more or less.
- Be natural on camera: Avoid overacting—just bring your personality forward in a relaxed way.
- Highlight your versatility: If you have prior modeling or commercial experience, include that, but don’t worry if you don’t—presence matters more than resume here.
Pro Tip: If you’re invited to a callback or asked to submit a self-tape, film in natural light with a tidy background and relaxed posture.
Final Thoughts
This casting call is more than a gig—it’s a platform to showcase your individuality and elevate your presence in front of a national audience. With a flat rate of $3,000 AUD, professional styling, and widespread exposure, this is the kind of opportunity that builds portfolios and opens doors.
Whether you’re a working actor, model, or simply someone with an eye for fashion and an authentic presence, now is the time to apply.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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