Key Takeaways
- Project: National commercial for a modern American clothing brand
- Who: Male and female models, non-union, local to LA or willing to self-report
- Pay: Up to $10,000+ (session + guaranteed usage fees)
- When: Fittings from July 21–24, filming between August 1–6
- Casting By: Lucky Tennyson Casting
- Apply Now: American Apparel Brand Commercial Casting Call
What Is the American Apparel Brand Commercial About?
A nationally recognized American fashion brand is casting for its latest commercial campaign, focused on modern, everyday wear with a vibrant and confident tone. This shoot aims to reflect authentic style and individuality, placing emphasis on natural beauty, personality, and real-life representation.
The campaign will span multiple platforms—TV, social media, digital ads, PR materials, and more—offering a highly visible opportunity for selected talent.
Who Is in the Cast of This Commercial?
The cast will feature a fresh mix of male and female models, each representing diverse, contemporary lifestyles.
- Female Roles: These require a light, scripted performance with a comedic, relatable tone. Ideal candidates are comfortable speaking on camera and possess a natural charisma.
- Male Roles: These are non-speaking, focusing purely on on-camera presence and visual energy. Personality is key, even without dialogue.
This commercial celebrates real people with real style, so don’t worry if you’re not a traditional model—what matters most is authenticity and confidence.
Who Is Casting the Project?
This high-profile casting is being led by Lucky Tennyson Casting, a trusted name in the industry with a reputation for sourcing standout talent for top-tier fashion and commercial campaigns. Their goal with this project is to build a cast that reflects the brand’s values: approachability, style, and confidence.
How Does the Casting Process Work?
Here’s what to expect if you’re interested in applying:
- Submission: Models must send in recent, natural, makeup-free photos—no professional headshots or overly edited images. Candid is key.
- Wardrobe Fitting: Talent must be available for a fitting between July 21–24 in Los Angeles.
- Filming: The commercial will be filmed between August 1–6. Talent may be needed for multiple days during that window.
- Performance: Female talent will deliver brief scripted lines with comedic timing, while male talent will focus on visual storytelling and expression.
Where Is the Commercial Being Filmed?
All filming and fittings will take place in Los Angeles, California. You must either live in the LA area or be able to self-report, as travel and accommodations are not provided. This is a local hire opportunity with national exposure.
When Does Filming Start?
- Wardrobe Fittings: July 21–24
- Production Shoot: August 1–6
Plan to remain flexible across those dates, as exact filming days may vary by role.
Where Can You Find the Casting Call?
The official casting notice and submission instructions are available exclusively on Project Casting. View full role descriptions and apply at:
👉 American Apparel Brand Commercial Casting Call
Best Audition Tips for Landing a Role
Whether you’re a seasoned model or new to the industry, these tips can boost your chances:
- Be Authentic: This campaign wants real people with real style. Avoid filters, glam shots, or overly polished looks.
- Follow Submission Guidelines: Submit natural photos that showcase your current look—think candid, expressive, and confident.
- Show Personality: Female applicants should practice light, playful delivery of lines. Male applicants should convey energy through movement and facial expression.
- Be Flexible: Availability for fittings and multiple shoot days is essential.
- Represent the Brand: Understand the vibe—modern, bold, and relatable. Dress and act accordingly in your submission.
Final Thoughts
This casting call is a standout opportunity for models and emerging on-camera talent to break into the commercial scene with a national campaign. With strong compensation, brand visibility, and a fun, fashion-forward concept, this shoot is perfect for those looking to build their portfolio and gain industry credibility.
If you’re LA-based and ready to bring your unique style and energy to screen—apply today!
How to apply?
Join Project Casting to access jobs you can apply to right now.
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