Takeaways for Parents and Young Talent
- Aveeno for Kids is casting children ages 4–7 for a national commercial and print campaign.
- Filming will take place in Toronto, Canada with paid opportunities for featured roles.
- Looking for diverse children with joyful, expressive personalities.
- Casting by Jigsaw Casting, a leading Canadian agency.
- All talent must be local to Toronto and allergy-free to Aveeno products.
- Apply here: Aveeno for Kids Casting Call – Project Casting
What Is the Aveeno for Kids Campaign About?
The Aveeno for Kids campaign is a national commercial and print initiative focused on celebrating natural skincare and childhood confidence. The campaign highlights playful, everyday moments—think giggles, creativity, and curiosity—all while emphasizing Aveeno’s gentle, dermatologist-recommended skincare.
The project seeks to authentically showcase inclusive representation, featuring children from diverse backgrounds who embody the essence of health, happiness, and natural beauty.
Who Is in the Cast of the Aveeno for Kids Campaign?
This casting call is looking for five children, with roles designed around specific visuals and personality types. Here’s a breakdown of the casting needs:
- Chinese or Asian/White mixed girl (makeup play theme)
- White boy (active, adventurous energy)
- East Asian boy (Chinese, Japanese, Korean, or Taiwanese)
- Hispanic or South Asian girl
- Black girl
Two of the selected children will appear in both video and print, while the other three will be featured in print-only segments of the campaign.
Who Is Casting for This Project?
Jigsaw Casting, a highly reputable casting agency based in Toronto, is managing the search. Known for working with major brands, Jigsaw Casting is experienced in inclusive and child-centered productions, ensuring a supportive environment for both children and parents.
They specialize in commercials, branded campaigns, and talent sourcing across North America.
How Does the Casting Process Work?
To be considered, parents must submit their child’s information and recent photos via the casting link. Here’s what to prepare:
- Headshots and recent candid photos that clearly show your child’s face and hair
- Confirmation that your child is not allergic to Aveeno products
- Availability for scheduled shoot and wardrobe dates
- Willingness to follow direction and engage in light, fun activities on set
Submissions should emphasize natural smiles and personality—the team wants real, expressive children who enjoy being in front of the camera.
Where Is the Aveeno for Kids Campaign Filmed?
Filming and photography will take place in Toronto, Ontario. All applicants must either be local or able to work as a local hire. Locations will include studio and possibly home-style sets, creating warm, family-friendly backdrops that reflect real-life moments.
When Does Filming Begin?
The production schedule includes:
- Wardrobe fitting: $75 for up to 2 hours
- Shoot day: $600 session fee for up to 8 hours
- Backup session fee: $600 if used
- Filming is expected to occur soon, so applicants should be available on short notice.
The final buyout fees depend on how much your child appears in the edited campaign:
- $5,400 CAD for motion and print use (broadcast, digital, social for 2 years)
- $2,700 CAD for print use only (out-of-home or global print for 2 years)
Where Can You Find the Aveeno for Kids Casting Call?
All casting information and application instructions can be found on Project Casting:
👉 Aveeno for Kids Campaign in Toronto – Project Casting
Project Casting is the industry’s go-to hub for legitimate casting calls across film, TV, commercial, and print media.
What Are the Best Audition Tips for Landing a Role in This Campaign?
Here are some quick tips for submitting your child for the Aveeno campaign:
- Capture their real smile: Avoid overly posed shots; candid moments with big smiles stand out.
- Dress simply: Submit photos in neutral or soft colors so your child’s natural features shine.
- Highlight personality: If there’s an optional video, let your child be silly, joyful, and authentic.
- Be responsive: Casting moves quickly. Check email frequently and respond promptly to inquiries.
- Prep your child: Talk them through what to expect on set—comfort makes confidence easy.
This campaign is a great opportunity for first-time talent or kids with a little experience looking to gain national exposure.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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