Takeaways:
- Intuit TurboTax is casting real small business owners for a commercial campaign.
- Shoot pays up to $3,000+ for lead roles, with extended media usage.
- Filming available in NYC, Sacramento, Bay Area, Houston, and Dallas.
- Apply now via Project Casting.
What Is the TurboTax Commercial About?
This upcoming Intuit TurboTax commercial is all about authentic storytelling from real entrepreneurs. Rather than using actors, the brand is highlighting actual business owners who’ve had hands-on experience with business tax services. The goal? To create a powerful, relatable campaign that showcases how real people navigate their finances and run their businesses with TurboTax.
The production will involve both video and photography, capturing business owners in their real environments, doing what they do best.
Who Is in the Cast of the TurboTax Commercial?
The cast will feature:
- Real business owners or co-owners between the ages of 18 and 65.
- Individuals with first-hand experience using tax software, especially TurboTax Business services.
- Entrepreneurs willing to appear on camera—alone or with a partner, family member, or business associate.
This casting call is not for actors pretending to be business owners—it’s for genuine entrepreneurs with compelling, everyday stories.
Who Is Casting for the TurboTax Commercial?
The campaign is being cast by Impossible NYC, a casting company renowned for finding real people who bring natural energy and authenticity to commercial shoots. Impossible NYC has a strong reputation for inclusivity and storytelling that resonates with audiences across the U.S.
How Does the TurboTax Commercial Casting Process Work?
Here’s how to get started:
- Visit the official Project Casting job listing: Apply here
- Submit basic info including:
- Your name, age, location, and a few photos
- A brief description of your business and experience using TurboTax or other tax software
- Whether you’d like to include a partner, friend, or family member
If selected, you’ll be contacted for a short interview or recorded self-tape. Final selections will then be scheduled for one or two shoot days.
Where Is the TurboTax Commercial Filmed?
Filming will take place locally in one of the following cities:
- New York City
- San Francisco/Bay Area
- Sacramento
- Houston
- Dallas
Selected business owners must reside in or near one of these locations. The shoot may include filming in your actual place of business to enhance the campaign’s authenticity.
When Does Filming for the TurboTax Commercial Start?
Exact dates are still being finalized, but filming is expected to begin within the next few weeks. Participants must be available for one or two full shoot days, including both interviews and B-roll capture.
Where Can You Find TurboTax Commercial Casting Calls?
All casting information for this campaign is available exclusively on Project Casting, your trusted resource for commercial, film, and TV casting opportunities.
Apply Now: Intuit TurboTax Commercial Casting Call for Real Business Owners
Check back often for similar opportunities for real people in branded content projects.
Audition Tips for Booking the TurboTax Commercial
Even though this casting is for real entrepreneurs, your submission should still be polished and professional:
- Be real, not rehearsed: Speak from the heart about your business and your experience with taxes.
- Share your workspace: Include photos or videos that show your shop, studio, or office.
- Highlight unique details: What sets your business apart? That’s the story producers want to tell.
- Practice being on camera: While you don’t need acting experience, comfort in front of the lens helps.
- Bring someone with you: If you run your business with a partner, friend, or family member, mention them in your submission.
Bonus Tip: If you’ve navigated tax season with confidence thanks to TurboTax, say it proudly—authentic testimonials are marketing gold.
Final Thoughts
This is more than a commercial—it’s a chance to celebrate your journey as an entrepreneur, get paid for your time, and gain visibility through a national campaign from one of the biggest names in finance tech. Whether you’re running a boutique, barbershop, tech startup, or creative studio, your story matters.
If you’re a business owner with a camera-ready smile and a story to share, this is your sign to step into the spotlight.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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