Takeaways:
- A major insurance company is casting Black male guitar players age 45+ for a commercial.
- Talent must be proficient in guitar and comfortable performing on camera.
- Pays $500/day, with an additional $4,000 usage bonus if featured in the final cut.
- Filming takes place in Austin, Texas.
- Apply now via Project Casting.
What Is This Commercial Project About?
A major insurance company is launching a new commercial campaign that highlights the power of music and storytelling. At the heart of this campaign is a search for a Black male guitar player who can bring warmth, character, and authenticity to the screen.
This spot celebrates the legacy, soul, and vibrancy of mature musicianship—making it a rare and exciting opportunity for performers over 45 who are ready to take center stage.
Who Is in the Cast?
The featured role is open to Black male musicians aged 45 and up. The commercial focuses on a solo guitar performance and character-driven visuals, so charisma and camera presence are just as important as musical skill.
This is a single-talent casting call, making it a potential breakout moment for the right performer.
Who Is Casting for This Commercial?
The Cast Station, a well-established casting company with a track record in commercial, digital, and broadcast campaigns, is managing the talent search. Known for its ability to match brands with authentic talent, The Cast Station is working closely with the creative team behind the commercial to ensure a compelling and representative final product.
How Does the Casting Process Work?
Here’s a step-by-step breakdown of the process:
- Submit Your Application
Visit the official Project Casting listing and include:- Your name and age
- Recent photo or headshot
- Demo video or performance reel showing your guitar skills
- Contact information and availability
- Fitting and Shoot Schedule
If selected, you’ll be required to attend a paid wardrobe fitting ($75) before filming. - Filming Days
Selected talent must be available for multiple shoot days in Austin, TX. Local performers or those able to work as locals are preferred. - Usage Compensation
Talent featured in the final edit will receive an additional $4,000 usage fee, making the total possible payout $5,000+.
Where Is the Commercial Filmed?
The commercial will be shot on location in Austin, Texas—a city known for its deep musical roots and creative community. Whether you’re a local musician or can work as a local hire, this shoot offers an incredible chance to be a part of a professional, high-budget production.
When Does Filming Start?
While exact dates are not specified, selected talent must have flexible availability in the coming weeks. The production will schedule fittings and shoot dates based on final selection, so availability from early to mid-May is recommended.
Where Can You Find This Casting Call?
You can view full details and apply now via Project Casting, the trusted platform for entertainment job listings:
Apply to the $5,000 Commercial Guitarist Casting Call
This is a paid commercial gig, and musicians with the right look and sound are strongly encouraged to submit early, as spots may fill quickly.
Best Audition Tips for Booking This Role
To stand out in this casting call:
- Showcase Your Skills Clearly
Submit a demo where your guitar playing is front and center. Keep the clip clean, focused, and professionally shot if possible. - Confidence on Camera Matters
Even if you’re not an actor, your ease on camera will influence casting decisions. Smile, engage, and let your personality shine through. - Embrace Your Age and Experience
This project values mature, authentic talent. Lean into your lived experience—don’t try to “act young.” - Be Ready for Wardrobe
Have your sizing information and preferred style ready for your fitting. The right look will elevate your performance even more. - Submit Early and Completely
Include all required materials, be responsive, and follow directions carefully to keep your application at the top of the list.
Final Thoughts
This is a powerful opportunity for Black male guitarists 45 and older to land a high-paying, high-profile role in a major commercial campaign. With excellent pay, national exposure, and the chance to be part of a story-driven production, this casting call is truly a one-of-a-kind experience.
Whether you’re a seasoned session musician or a soulful soloist with a love for performance, this could be your moment.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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