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UGC Beauty Campaign

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Casting Call: Content Creators for Skincare Product Demonstration

Job Description:
We are looking for talented content creators to collaborate with us on showcasing an innovative skincare product. The ideal candidate will capture authentic footage that highlights the product’s features and benefits while engaging the audience through personal demonstrations and brand representation.

Job Responsibilities:

  • Raw Content Creation: Record authentic, high-quality footage of the product in use, emphasizing its features and benefits.
  • Brand Representation: Include a clip where you mention the brand name while showcasing the product and packaging.
  • Feature Demonstration: Highlight the different settings and attachments, focusing on how they enhance skincare routines.
  • In-Use Application: Demonstrate how the product settings are applied to the face, showcasing results such as deep cleansing, firming, and lifting.

Requirements:

  • Experience in creating video content for social media platforms or promotional use.
  • Strong on-camera presence and the ability to demonstrate product features naturally.
  • Knowledge or interest in skincare products and routines is a plus.
  • Ability to provide high-quality video recordings.

Compensation Details:

  • Compensation to be discussed based on project scope and deliverables.
  • Opportunity for future collaborations based on performance and results.

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UGC Growth Strategist – Project-Based (TikTok & Creator-Led Growth)

Who We Are

At TheSoul Publishing, we’re pioneers in scalable content creation — reaching millions across platforms daily. We’re now launching a creator-powered growth experiment for a newly released mobile app and are looking for a UGC Growth Strategist to lead this project-based assignment, focused on driving short-form video performance across TikTok and other platforms.

This is not your typical campaign management role — it’s an opportunity to build and execute a high-volume UGC system that drives measurable installs, brand awareness, and real performance results in a fast-moving experimental setting.


What You’ll Be Doing

You’ll lead a short-term, high-impact initiative to build and operate a viral content production engine from scratch:

  • Launch and manage a creator ambassador network of 30–50+ content accounts across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels (with possible tests on Threads and Snap)

  • Personally recruit, onboard, and brief creators to publish 2–4 videos per day across platforms

  • Build a workflow for daily UGC output — up to 3,000 videos over 30 days

  • Create and enforce simple creative guidelines, including:

    • Face-to-camera, VO, meme-style, or screen-recorded content

    • Text overlays, verbal or visual app mentions, strong CTA usage

    • Trackable links in bio or captions

  • Oversee consistency, quality, and creative direction across all videos

  • Implement a content review and tracking system using tools like Notion or Airtable

  • Monitor and optimize creator performance based on engagement and virality

  • Rotate talent as needed — testing new creators, phasing out low performers

  • Deliver a final performance report with insights, learnings, and growth results


Who Your Creators Are

You’ll be sourcing and managing creators who meet this profile:

  • Female-presenting, ideally 30+ years old

  • Fluent English speakers (American accent preferred)

  • Confident in front of the camera and experienced with platforms like TikTok, IG Reels, YouTube Shorts

  • Capable of consistent content posting and following structured creative briefs


What Success Looks Like

  • 2,000–3,000 short-form videos posted across platforms within 30 days

  • 5–10+ daily videos reaching 100K+ views organically

  • Clear uplift in app downloads and brand visibility

  • A trackable, performance-backed case study on UGC-led mobile app growth


What You Bring

  • 3+ years of experience in UGC marketing, creator program management, or short-form content operations

  • Proven track record building or running high-volume TikTok/IG creator initiatives

  • Ability to recruit, brief, and motivate creators at scale

  • Deep understanding of short-form content trends, hooks, and platform algorithms

  • Organized, data-minded, and ready to take ownership of an ambitious one-time initiative

  • Bonus: experience driving app installs or brand growth through organic video content


Why Join Us (For This Project)

  • Lead a high-impact, short-term UGC experiment with full ownership

  • Collaborate with a fast-moving, creative team

  • Build a scalable and trackable system that could evolve into a long-term model

  • Work fully remotely on your own schedule


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Expiration date:
12-26-2024

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