Key Takeaways:
– Heretic is an A24 horror film directed by Scott Beck and Bryan Woods.
– The directors decided to include a disclaimer in the film credits indicating no generative AI was used in its production.
– The decision comes amid increasing concerns about the widespread use of AI in the film industry.
– The broader film industry is seemingly absorbed by AI, motivated more by monetary advantages than creative ones.
– Heretic’s stance against AI is a bold statement in support of human creativity and craftsmanship in the arts.
AI In Film: Why Heretic Stands Apart
“Heretic” sweeps across screens as the latest chilling offering from A24 and famed directors Scott Beck and Bryan Woods. With a gripping narrative involving Mormon missionaries and sinister motives, this horror thriller captivates audiences straight through its credits, where an unusual disclaimer piques curiosity: “No generative AI was used in the making of this film.”
The inclusion of this peculiar footnote isn’t a PR stunt. No, it’s a direct response to the swelling movement towards artificial intelligence within the film industry. And it’s a stand that Beck and Woods firmly believe in.
Heretic Rejects AI Trends
These edgy directors give credence to the escalating conversation on the use of generative AI in filmmaking. They emphatically state the need for audiences to be aware that their movie’s narratives and visual appeal didn’t hitch a ride on AI’s trendy wave. Heretic proudly champions human creativity over computational algorithms.
In a candid exchange, Woods shares his disdain for AI, labeling it as an incohesive collection of software codes generating art. And while this epoch-making technology, in his opinion, deserves applause for its unique capabilities, he passionately advocates for its complete eradication from the field of cinematic art.
Balancing Profits with Artistry
Dig deeper, and you’ll find an industry dominated by AI for financial benefits, according to Woods. Algorithms are scooping up immense amounts of data to generate profit, something that Woods believes borders on illegality. There’s a pressing need for human-touch in all aspects of life, not just art, he adds, lamenting the greed-driven decisions often made in Hollywood that place monetary gain over artistic integrity.
A24 Supports Anti-AI Stance
The applaud-worthy support for Beck and Woods’ anti-AI directive comes from A24, a studio well-known for its artist-friendly work environment. Beck emphasizes the importance of human interaction in filmmaking, classifying the unchecked growth of corporate-driven AI use as dangerous.
Controversy Surrounding AI Posters
The timely release of Heretic’s AI disclaimer comes on the heels of A24’s recent controversy. The film Civil War stirred up a storm with the use of generative AI posters. The trend towards AI poster generation isn’t confined to A24. Even esteemed movie entities like Blumhouse and Disney are expanding into this realm, despite public opposition.
Battles and Misconceptions Regarding AI Use
The unsettling rise in AI usage has sparked public fears and misunderstandings. For instance, A24’s “The Legend of Ochi” was wrongly assumed to have deployed AI to create its lead character. Correcting such misconceptions is becoming a frequent concern.
Heretic may not be the grandest film of 2024. However, its decision to forgo the use of generative AI and champion “old-fashioned” human creativity provides a valuable insight into the controversial AI-industry issue. Beck and Woods’ credits disclaimer not only sets Heretic apart but also shines a spotlight on the talented artists responsible for bringing this A24 thriller to life without the aid of any Artificial Intelligence.
