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Entertainment NewsHow The Star Wars 'Solo' Movie Flopped

How The Star Wars ‘Solo’ Movie Flopped

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Key Takeaways:
– Despite lukewarm fan support, Star Wars continues to garner significant box office revenue.
– Solo: A Star Wars Story, created by George Lucas, brought in the lowest box office numbers of any Star Wars movie.
– Polarizing reactions to the film were centered on the recasting of Solo and not on organizational changes within the franchise.
– Rogue One: A Star Wars Story and Andor remain fan favorites in the Star Wars anthology.

George Lucas and the Solo Movie That Fizzled

Star Wars, over the years, hasn’t charmed fans like it did in its heyday. Still, the movies manage to pull in impressive box office numbers, preserving their status as one of Disney’s most profitable franchises. Nevertheless, one film failed to capture the magic despite the involvement of the franchise’s creator, George Lucas.

The second installment in the Star Wars Anthology series, Solo: A Star Wars Story, experienced the lowest box office revenue of any Star Wars movie. Low attendance was largely due to fears of competition with the marketing cycle of Infinity War. George Lucas’ involvement was expected to create a nurturing environment for the film’s success. Alas, this was not the case.

Lucas envisioned a solo film about the character Solo before Disney’s acquisition of Lucasfilm. He took his idea to Lawrence Kasdan, who wrote the screenplay. Lucas’ creative mind birthed the project that would eventually be bought by Disney alongside Lucasfilm, culminating in the 2018 Star Wars Anthology film. Despite the brilliance of Alden Ehrenreich in portraying a young Solo, the recasting seemed to drive away fans rather than any other issues pertaining to the franchise.

The Success and Failure of Star Wars Anthology

Despite the mediocre performance of Solo: A Star Wars Story, the Star Wars Anthology Series had its fair share of success. Rogue One: A Star Wars Story resonated with fans, embodying the essence of the franchise. It became a benchmark along with Andor, outshining other content released by Disney after acquiring the Star Wars IP.

There were possible blockbusters on the horizon featuring popular characters that could have refreshed the franchise’s image. Yet, Disney decided to abandon these prospects. As such, fans may have to wait a while before they see the kind of content they crave from the Star Wars universe.

On the other hand, Rogue One gave birth to Andor, a set of stories that delivered some of the franchise’s best moments. Unfortunately, these series are now permanently discontinued, depriving fans of quality Star Wars content.

In retrospect, the involvement of George Lucas seemed promising for the franchise. However, the lower box office performance of Solo: A Star Wars Story compared to other installments shows that the Star Wars universe is a mix of hits and misses. Despite this, the continued success of other films in the anthology demonstrates the indomitable spirit of the franchise. Regardless of the fall of Solo: A Star Wars Story, the Star Wars saga continues, and its true fans are ever ready for more adventures in a galaxy far, far away.

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Brent Antonio
Reginald has over 20 years of experience in business and technology. Reginald has an undergraduate degree in business and completed post graduate work in business. He has extensive experience in a variety of fields, including: finance, media relations, marketing, strategic planning, public policy, and administration. He has also worked in economic development and community relations. Because of Reginald’s experience, he is passionate about reporting business and technology news.

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