Tyler Perry’s ‘Divorce in the Black’ Drives Surge in Prime Video Subscribers

Tyler Perry’s “Divorce in the Black” Breaks Records on Amazon Prime Video

Tyler Perry has done it again! His latest film, “Divorce in the Black,” has not only captured the hearts of viewers but also set new records for Amazon Prime Video. According to Nielsen, the film was watched for more than 498 million minutes in its first four days of availability. This incredible achievement makes it one of the most successful Amazon MGM Studios-produced movies to date. Let’s dive into what makes this film so special and the impact it has had on Amazon Prime Video.

A Record-Breaking Debut

“Divorce in the Black” premiered on Amazon Prime Video on July 11, and it quickly made its mark on the streaming world. In its debut week, the film climbed to the No. 3 spot on Nielsen’s Top 10 streaming chart for the July 8-14 viewing window. It trailed only behind Netflix’s “Beverly Hills Cop: Axel F” and Paramount+’s “If”. The film’s nearly 2.5-hour runtime means that its 498 million minutes watched translates to approximately 3.5 million views. This impressive feat showcases the film’s wide appeal and strong viewership.

Driving Prime Video Sign-Ups

Not only did “Divorce in the Black” draw a massive audience, but it also played a significant role in driving new subscriptions to Amazon Prime Video. Amazon announced that the film led to more Prime Video sign-ups in the U.S. than any other Amazon MGM Studios-produced movie to date. This is a testament to Tyler Perry’s star power and the compelling nature of the film.

Continued Success

The success of “Divorce in the Black” didn’t stop after its first week. The film continued to perform well, accumulating 93.2 million minutes watched during its third week on Prime Video, from July 26 to August 1, according to Luminate’s movies chart. This ongoing success highlights the film’s lasting impact and popularity among viewers.

The Story Behind the Film

“Divorce in the Black” stars Meagan Good as Ava, a young bank professional whose life is turned upside down when her husband, Dallas (played by Cory Hardrict), asks for a divorce. At first, Ava is devastated and determined to save their marriage. However, as the story unfolds, Ava discovers Dallas’ dark secrets and wicked deeds that have not only destroyed their marriage but also sabotaged her chance at true love. The film’s dramatic and emotional storyline keeps viewers on the edge of their seats, making it a must-watch.

Tyler Perry’s Creative Genius

Tyler Perry, known for his unique storytelling and captivating characters, wrote and directed “Divorce in the Black.” This film is part of his four-picture deal with Amazon Studios, showcasing his ongoing collaboration with the streaming giant. Perry also produced the film alongside Meagan Good, Angi Bones, Will Areu, and Dianne Ashford. His ability to blend drama, emotion, and real-life issues into his films resonates deeply with audiences, and “Divorce in the Black” is no exception.

Comparing Past Successes

While Amazon did not disclose the exact number of new subscribers “Divorce in the Black” brought in, it is clear that the film has surpassed previous top performers. One notable predecessor is the remake of “Road House,” starring Jake Gyllenhaal, which garnered over 50 million worldwide viewers in its first two weeks. The success of “Divorce in the Black” has undoubtedly set a new benchmark for Amazon MGM Studios-produced films.

Conclusion

“Divorce in the Black” is a testament to Tyler Perry’s storytelling prowess and his ability to connect with audiences on a deep level. The film’s record-breaking viewership and its impact on Amazon Prime Video subscriptions highlight its significance in the streaming world. As Tyler Perry continues to create compelling content, we can only anticipate more groundbreaking successes in the future. If you haven’t watched “Divorce in the Black” yet, now is the perfect time to see what all the buzz is about.