Key Takeaways:
– ‘Twisters' star Glen Powell urges fans to watch the movie in theaters for a great experience.
– Despite performing well in North American theaters, Universal plans an early VOD release for ‘Twisters.'
– This move might shift audiences from theaters to digital platforms.
– The film's early VOD release may potentially spoil its strong box office performance.
Let's Jump Right In!
Pulling in around $80 million on its opening, ‘Twisters' is spinning up a box-office storm in North America. The film's star, Glen Powell, has been actively encouraging audiences to feel the thrill of watching it in cinemas. But, you might not need to take a trip to the theater after all. Universal has decided to release ‘Twisters' on Video on Demand (VOD) much sooner than expected – August 13th, to be precise.
Universal's Early VOD Decision
So, what's behind Universal's quick jump to digital platforms? It looks like the studio is attempting to leverage the positive buzz around ‘Twisters' and boost their VOD sales. Yet, some argue this move may come off more as an ill-conceived plan to make a quick buck.
Going Digital Vs. Sticking to Theatres
Releasing a film like ‘Twisters' on VOD shortly after its theatrical run makes some worry that it encourages movie lovers to swap the theater experience for home viewing. Big hits like ‘Twisters' usually bask in the exclusive theater limelight for around six weeks, so this sudden shift is bound to raise some eyebrows.
Underperformers Flourish on VOD
Sure, it's not unheard of for movies that didn't do so well in theaters, like ‘The Fall Guy,' ‘Furiosa,' and ‘Horizon: Chapter 1,' to find bigger success on VOD. But is it the right move for ‘Twisters'? This film isn't struggling; it's set to push ‘Trap' into third place in the weekend box office race.
Universal's strategy may jeopardize the strong domestic performance of ‘Twisters,' even if its international earnings haven't been as impressive, so far only raking in about $66 million.
Your Thoughts?
How does ‘Twisters' hitting VOD so soon strike you? Does it discourage you from catching it at the theater, or do you think it doesn't really change anything? We're eager to hear your thoughts, so feel free to share them!
Remember, whether you see ‘Twisters' on the big screen or your home screen, the most important thing is to enjoy the experience.
To wrap it up, Universal's early VOD release of ‘Twisters' seems to be a hot topic. It's a move that has potential benefits but could also hamper the film's incredible box office performance. Only time will tell if this was a strategic victory or an unfortunate blunder for Universal.
Regardless of where you watch it, get ready to be swept away by ‘Twisters'!
