EMEA Marketing Manager
JobAdder is on the hunt for a creative, proactive, EMEA Marketing Manager to take care of all offline marketing for the region. This role works at both a strategic and operational level, and is responsible for both the EMEA regional plan, and local execution against business objectives.
This is a key senior role in building JobAdder’s regional brand awareness, market penetration and credibility – both through executing on global strategy at a local level, and identifying and taking action on localised nuances and opportunities, requiring a more tailored approach.
The JobAdder marketing team consists of a core team of experts delivering global campaigns and assets, alongside regional leads driving local strategy, events and initiatives. This role is for the EMEA region, working in synergy with the global team.
The Benefits
- An excellent remuneration package.
- Health and mental wellness benefits.
- Flexibility to put your family first at all times – work from home or office
- An amazing team – supportive, fun and caring with team building, fun activities and lots of social events.
- Career experiences – lateral, vertical and rotational.
- Time off – for your Birthday, an annual wellbeing day, a Joy Day at the end of every quarter and time off over Christmas in addition to your 5 weeks annual leave.
- Plus most importantly a genuinely relaxed, happy, respectful, energetic working environment where you will actually look forward to coming to work each day.
The Role
- Centred on building our EMEA prospect base in partnership with the sales team, to drive opportunities for sales conversations
- Define, prioritise, execute and optimise a local campaign calendar – including, but not limited to webinars, sponsorships, industry events, PR, awards, landing pages, reports, customer testimonials/case studies
- Work with internal and external stakeholders to define topics, coordinate and/or build out event presentations and branded collateral as necessary
- Manage online webinar execution from start to finish – social media hype, email invitations, content preparation, moderating, sharing post webinar
- Bring our brand to life in an engaging and remarkable way: through creative theming, innovative branded swag, and rewarding and memorable experiences
- Strategically work alongside the partnership team to create joint marketing opportunities with our partners, that are mutually beneficial for both sides of the relationship
- Manage EMEA-focused marketing budget and reporting
- Work closely and proactively with all members of the marketing team to leverage skills, share ideas, seek feedback and influence growth
- Collaborate with the marketing team on ensuring that global campaigns are relevant and timely with the EMEA market
- Coordinate JobAdder’s presence at local events and conferences
- Take a lead in organising JobAdder hosted events
- Strategic partner to the regional sales leads in defining, refining and executing on regional strategy
- Work closely with the local sales team to understand and share regional market, competitor and customer insights and opportunities
- Own and communicate key performance data, insights, actionable recommendations and initiatives back to the global marketing team and broader business
- Intentionally expand JobAdder’s footprint by identifying and nurturing a carefully selected portfolio of strategic relationships with local partners and influencers
- Drive local presence through finding and managing relevant listings, review sites, award entries, affiliations.
- Build a localised hub of marketing excellence to service the specific needs of the region.
Attributes and Experience
- 7+ years experience in any of the following industries or business types: SaaS, Startup, Recruitment, preferred
- You embrace adventure – you are ready for anything, full of initiative and excited by change
- You have an entrepreneurial mindset – a natural born problem solver, prepared to have a go, not too proud to admit failure, and prepared to pivot when needed in a relentless pursuit of growth.
- You are a data champion with an eye for detail – measuring everything, A/B testing, optimising and looking for opportunities to scale.
- You find a better way, you make it happen – you have the capacity to think strategically, but are happiest hands on and taking action.
- You are a fast learner – quick to pick up new platforms and technologies
- You are resilient and determined – with a sense of urgency, and an ability to work quickly under pressure to get results.
- You are perpetually curious – not afraid to ask questions or admit you don’t know the answer, and hungry to learn.
- You are a natural communicator – with an ability to connect with others at all levels
- You are a team player – you know that while you may go faster by yourself, you will go further if you connect and collaborate well with others, both internal teams and external partners and suppliers
Skills:
- Strong communication and interpersonal skills
- Strong organisational and operational skills
- Excellent time and budget management
- Fluent in Google Suite. ie Google Sheets, Slides and Docs
- Basic HTML for email or landing pages
- Familiarity with the following tools and channels for building out comms: WordPress, LinkedIn, GoToWebinar, Vimeo, Canva
- Sound understanding of CRM tools/marketing automation platforms – Hubspot preferred
- Desired but not essential: Video editing skills to recut webinar content into bitesize snippets for social channels
- Desired but not essential: Bachelor’s degree in marketing, digital, comms or related field
About Us
JobAdder is a dynamic and innovative Software as a Service (SaaS) organisation with over 200 employees across 5 countries and over 25,000 customers worldwide. We are a recruitment management platform that assists companies and recruitment agencies to create a competitive advantage within their recruitment and hiring processes.
Recruitment and staffing is all about people. People helping people fulfill roles that bring joy and change lives. We’re here to help liberate recruitment professionals from unnecessary admin, supercharge their productivity, and empower them to focus on the humanity of recruitment – building rich and rewarding experiences for candidates, clients and colleagues alike.
Our mission is to make recruitment more efficient and joyful for everyone involved. Our vision is to be the world’s favourite recruitment platform. All of our people actively contribute to our culture and company values; Empathy, Customer, Innovation, Results!
Next Steps
JobAdder is all about spotting people’s potential as well as considering past experiences. We believe this helps us build a more diverse and inclusive team culture. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.
JobAdder
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