We have been a leading figure in publishing for more than 500 years. We have always been a forward-looking organization, maximizing the technology for the day, but the digital revolution is bringing enormous change, fast. That same spirit of adventure and entrepreneurialism is critical to our future success. In a fast-changing publishing landscape, OUP welcomes the inquisitive, the inventive, and the ambitious; people who challenge the conventional, and pioneer the possible.
ABOUT THE ROLE
As the Associate Marketing Manager (Journals) you will lead and direct strategy on your associated journal lists, based on departmental goals and objectives. You will be responsible for the development and implementation of strategic marketing plans for key journal lists and key high value products including: development and implementation of key content strategies, social media strategies, targeted eCampaign strategies, third-party event/conference strategies and approach for engaging advocates to support our goals and enhance end user engagement with OUP, ensuring journal marketing priorities are in alignment with journal editorial strategies.
Other duties will include:
- Communication with key stakeholders, ensuring marketing strategies are successfully communicated across key internal and external stakeholders
- Leading and directing campaigns for your journals, including developing and implementing strategic plans to identify key topics and products and target areas for driving engagement with researchers
- Development and implementation of key content strategies within key journals, creating content collections in key areas to support driving usage
- Development and implementation of third-party event/conference strategies, identifying opportunities to engage with conferences on a digital format
- Analysis, providing regular reporting on performance against KPIs and critical measures of performance and effectiveness
- Market Knowledge, developing best practice channel and campaign analysis, to measure success/failure or growth/decline, to feed into continuous improvement of understanding discipline researcher market
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
ABOUT YOU
- Strategic understanding of, and experience in, marketing
- Proven understanding of, and experience in, marketing to a range of audiences
- Strong analytical skills
- Proven effective communication with external and internal customers – negotiation and influencing
- Experience in publishing (preferable)
BENEFITS
We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
Please see our Rewards and Recognition page for more information.
Oxford University Press
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