Assistant Marketing Manager

We are looking to hire a Global Pillar Assistant Marketing Manager who is performance-minded, intellectually curious, analytical and highly collaborative who is interested in working across all aspects of marketing. 

The Global Pillar Assistant Marketing Manager is responsible for monitoring, assessing, and driving brand performance in the marketplace to ensure sales and market share growth. The ideal candidate will enable a more complete understanding of the business and factor in the development of new segment and channel initiatives. This position will be a hybrid role and will report into the Global Pillar Marketing Manager Aid & Care Moisturization and Global Marketing Manager Support & Care (Hard skin).

 

You’ll be responsible for growing the Pillars of Scholl by helping to develop the innovation pipeline and strategy and managing the portfolio to ensure maximisation of revenue.

 

How you’ll fit into our culture

·      You’ll be able to cope with ambiguity and find a clear path through complex situations.

·      Taking ownership of your contribution to the business, whilst committing to supporting your team so that you win together.

·      The ability to turn a negative into a positive and turn around difficult situations with easy solutions.

·      Personable, approachable, and willing to find common ground with anyone.

·      First rate communication skills where you can build consensus across a broad group of stakeholders and tell a compelling story to showcase your point of view

·      Willing to roll up your sleeves and embrace multiple projects and priorities at the same time

 

What you’ll be doing

Commerciality

·      Responsible for supporting with the definition of the pillar strategy and implementation of the same

·      Responsible for ensuring delivery of innovation pipeline projects such as NPD, EPD, BDIs and claims validation, as well as ensuring ongoing maintenance of existing products.

·      Understand the development requirements and challenges of working within multiple regulatory frameworks. Covering several classifications such as general product, cosmetic, medical device, licenced medicine and biocides.

·      Collaborate with Sales on marketing initiatives for growth in key Markets and for eCommerce

·      Work with the cross functional team the portfolio optimization efforts to bring coherence to our range and rationalize poor performing skus across the range.

·      Engaged in wide spectrum of marketing besides innovation: also 4Ps and communication development

·      Demonstrate solid project management skills from planning stage to execution and final assessment in order to achieve pillar objectives and goals.

 

Relationship Building

·      Proactively engage with Cross-functional team including R&D, Sales, Finance, Supply Chain, Packaging, Design, Regulatory, and Legal teams as needed to assist in the planning and execution of new initiatives

·      Drive a culture of continuous improvement by proactively recommending updates to processes and ways of working.

·      Drive a culture of innovation by maintaining awareness of competitor activities, new products and technologies and apply consumer insights to bring to market the best-in-class footcare products.

·      Respond quickly to Ad-hoc projects to overcome supply challenges, preventing product out of stock situations as well as to counteract competitor activity. 

 

Collaboration

·      Serve as Marketing lead for projects/initiatives as delegated.

·      Analyses of external and internal data to track performance with clear recommendations of strategic and tactical plays to be implemented to improve results

·      Conduct in-depth market and competitive analysis to assist Global Marketing in formulating brand strategy

·      Lean on skill set of others to drive results and accelerate execution

 

Who you’ll need to impact and influence

·      Management team

·      Local Markets

·      Marketing VP

·      GMMs

·      Quality & Regulatory

·      R&D

·      Medical & Clinical

·      Supply & Packaging

·      Innovation development partners & External Manufacturing Organisations

 

What success looks like

·      Projects delivered against agreed timelines, budget and compliant with strategy, equity, and consumer research.

·      Team contribution, performance, and development on track against objectives and development plans

·      Utilise relationships to drive business objectives.

 

What experience we’ll need from you

·      Degree in Marketing or Product Development or related discipline

·      Market experience (ideally multi-market or have covered global role previously)

·      Experience with Innovation pipeline definition and management

·      Experience in Healthcare products

·      Experience with sustainability market end

·      Excellent oral, written and influencing skills and a proven ability to build collaborative relationships

Dr. Scholl’s and Scholl are iconic brands with a 110+ year heritage and unmatched brand equity in the foot care category. These brands hold the #1 sales position in the most attractive segments – a true category leader. The business is quite significant, generating greater than $500M in annual revenue.

In November 2019, Yellow Wood Partners (https://www.yellowwoodpartners.com), a CPG-focused private equity firm, purchased Dr. Scholl’s and the Scholl brand was acquired in June 2021. .

 

With the acquisition of Dr. Scholl’s, Yellow Wood Partners created a stand-alone company, Scholl’s Wellness Company, and are actively investing in all aspects of the business to drive growth and profitability and deliver value for all of its stakeholders.

 

There is significant growth potential globally with the current portfolio, new innovation, category adjacencies and potential future accretive acquisitions across foot care and other Wellness categories. Current projections show the possibility of building out a billion-dollar Wellness portfolio company in the years ahead through both organic and inorganic growth strategies.

 

Yellow Wood Partners sale of PDC Brands in 2017 for over 10x ROI serves as a demonstration of how this playbook could be applied to this investment. 

Scholl