CASTING FOR PARENTS OF CHILDREN UNDER 5 YEARS OLD. For baby care online commercial.
£350 payment for the shoot day, plus £800 for appearing in the final edits.
Parents will be asked to film some additional video at home with their children – £250 per person if they appear via this UGC. Travel costs will be covered.
We will create a set of films that are a welcoming space for parents to discuss the truth about parenting openly.
For these films, we’re looking to cast birth parents with at least one child aged five and under – parents ready to open up about their journey with parenting, talking about how parenting has impacted their identity, mental health, self-care, and relationships.
We are casting individuals and existing pairs of parents (couples, friends, siblings, people who met at NCT classes, etc.). We’re looking to launch five sets of parents, including parents who might previously have been left out of parenting conversations. We want a broad spectrum of viewers to see themselves represented in the films.
We also want to hear from Australian and American parents currently based in the UK.
So that you know, the parents will also be asked to film some sivideosvideo at home with their baby/ child (they will be given a guide for this). There is an additional payment for this.
Our casting brief is open – we want to hear from various experiences. We’re also keen to feature parents that may not be featured in these kinds of projects, including;
- Parents with both visible and non-visible disabilities.
- Trans and non-binary parents
- A couple in which a Dad is a primary caregiver
- People who became parents at an older age
- People who became parents at a very young age
- An expectant parent
Our casting should welcome all races, socio-economic backgrounds, and body types across all subject matter to show a broad spectrum of our society.
Payment and Dates:
Filming in London on the 16th or 17th of March.
Social films in a variety of lengths: 1 x Hero Film (60-90”), 2 x Interview Films (30-60”), 3-4 Snippets from Interview Films (10-20”). Appearing on TikTok, Instagram, and YouTube. One Year Online, with paid media in US, Aus & UK.
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