The Influencer & PR Executive will be a key team member working in our Manchester HQ. Reporting to the Marketing Manager, the Influencer & PR Executive will be responsible for developing and delivering strategies for influencer marketing, press outreach and creative brand marketing. Focusing on increasing brand awareness, audience growth, as well as driving traffic and revenue via our online channels and other platforms.
The ideal candidate will be both creative and analytical, work well under pressure, and be a great team player with excellent communication skills. You will be acutely socially aware and full of ideas, reacting first to marketing trends and initiating those best suited to our audience and brand messaging.
As a global business, it is expected that the candidate is comfortable with working some irregular hours as well as travel when required.
This is a truly hybrid role, spanning influencer outreach, PR, events management and creative brand marketing. A great opportunity for anyone looking for a new role within marketing or a recent graduate with relevant experience, who is eager to learn in a fast-paced role. Whilst is is currently a 12 month FTC, there is opportunity for an extended, full time position.
To apply for this role please email alice.clayton@beautyworks.co.uk with your CV & cover letter. All successful candidates will be contacted directly to schedule an interview. Due to the high number of applicants, it will not always be possible to respond directly to all applicants.
Job Role
Work within a fast-paced beauty marketing team to create and execute marketing activity across brand and digital channels.
Sourcing and securing locations for shoots and general logistics planning, including arranging travel and accommodation for crew and models.
Maintaining and developing good relationships with stylists and model agencies.
Assisting with crew and model bookings, including rate negotiation with agencies to keep in line with strict budgets.
Planning and coordinating influencer events including product launch parties and blogger events.
Building and maintaining relationships with influencers both directly and via talent agencies.
Working closely with the Marketing Manager with regard to the management of the blogger and influencer programme.
Maintaining monthly influencer retainer contracts, influencer outreach, gifting, budget allocation, writing briefs, coordinating content and ordering product.
Communicating with the marketing team regarding content priorities in line with product focuses on a weekly and monthly basis.
Managing product launch gifting activations: concept planning, product sourcing and execution.
Content creation – assisting on influencer shoot days and wider campaign shoots.
Writing and distributing press releases for product launches.
Entering and managing all relevant industry/product awards.
Quarterly reporting of Influencer outreach & PR and weekly PR & Influencer updates in marketing meetings.
Desirable
2+ years experience in an influencer marketing role at a fast-paced company, start-up or agency environment.
Excellent communicator – able to give clarity and set direction.
An enthusiasm for the Beauty Works brand, its communities and culture.
Culture-obsessed – you are aware of what’s going on across beauty landscape and of current social trends.
Ability to form good working relationships with internal teams and external clients.
Project management skills and strong organisational skills.
Experience with casual editing apps to create social content such as Storywave, iMovie.
Benefits
Competitive Salary
Company Bonus scheme
Pension
Company discounts
Beauty Works
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