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Marketing Director – in office, Duluth GA
The Director of Marketing will develop, deploy and oversee a variety of marketing/advertising, social media and promotional events for this industry leader in the technology space. He or she will be responsible for strengthening brand recognition and loyalty and developing strategies to successfully launch new products and services.
The Director of Marketing reports to the Chief Marketing Officer and will oversee a small corporate team, as well as work closely with several external agencies on various marketing initiatives, ensuring that a cohesive plan is implemented strategically and maintained consistently. Plan, organize and execute several large annual events and multiple smaller, regional events, traveling 4-6 times per year for larger events and tradeshows.
In addition to end user branding and related advertising, this is a highly professional team who markets to a variety of audiences in the political/governmental, entertainment and entrepreneurial sectors.
STRATEGIC OBJECTIVES
- Design and implement wide-ranging brand marketing and advertising plans (develop 12-month promotional plans that promote consistent annual growth)
- Develop a collaborative marketing approach to drive the direction of all advertising, promotional and retention programs and partner with vendors and external agencies to create and deploy strategies to reach various targeted markets: print, television / radio, mobile and other channels (CRM/DM/EM)
- Cross-functionality is necessary to develop integrated programs; work closely with regional leaders, internal finance teams and sales managers to deploy cohesive strategies and ensure consistent understanding and integration throughout the organization
- Support all new product/service launches and integrate new sales opportunities into ongoing marketing promotions
Responsibilities
- Collaborate cross-functionally to develop accurate forecasts and research, analyze and utilize trends to develop the brand and identify potential opportunities for growth, providing recommendations to integrate advertising/marketing, public relations/media and customer promotional strategies
- Drive buy-in and integration throughout the organization, including with key stakeholders and regional leaders, ensuring collaborative alignment of all creative materials, campaign initiatives and overall brand marketing strategies
- Manage agency vendors and provide SME and direction that drives ongoing creative design and development
- Collaborate with various marketing professionals, internal and external, to develop digital media content and short and long-term campaigns that support on and offline marketing channels and overall objectives
- Working with external agency teams, develop and deploy online marketing initiatives, maintaining a relationship with SEM and SEO agency partners to ensure ongoing optimization to maximize the generating of leads
- Support the development of effective testing and controls measures to identify campaigns, tactics and content with the most successful conversion rates
Qualifications
- Development of proven marketing initiatives and successful launches
- Collaborative and team-oriented with solid data analysis and interpretation skills
- Strategy development skills are required with the ability to implement
- Must be adaptable and ready for changes as new project, opportunities, or leadership directs
Requirements
- Bachelor’s or Master’s in Marketing, Business or related field
- 7 – 10+ years of demonstrated marketing expertise
- 5+ years successful strategic development and deployment
- Design, develop and deliver marketing presentations to senior executives/Board
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