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Marketing Manager
HYBRID – West Palm Beach, FL
Are you passionate about driving digital excellence and helping a well-established home services company thrive in the online world? John C. Cassidy, a trusted name in Air Conditioning and Plumbing services in Florida for over six decades, is seeking a dynamic Digital Marketing Specialist to be an integral part of our team. We are actively acquiring other home services companies in Florida, and expect to continue to do so, growing our brand and our reach, and adding ample opportunity for professional growth for our team members as we go. If you’re ready to take on the challenge of amplifying our on and offline presence and engaging with our audience, we want to hear from you!
What You’ll Be Trusted With:
As our Marketing Manager, you will be the driving force behind our digital and traditional marketing endeavors, shaping our online and offline presence and driving brand recognition and consistency. Your role is fully responsible for crafting and shepherding our marketing efforts across all of our branches. You will craft, nurture, and fine-tune our online strategy, manage our overall spend and marketing ROI, and build partnerships that help stretch our marketing investments. Imagine yourself taking the lead in developing and managing digital campaigns, optimizing our website for SEO, overseeing our social media presence and Google ads and ratings, and optimizing our more traditional forms of media including billboards, moving billboards, radio, and sponsorships. You’ll be the point person for amplifying our brand across all channels.
You will also be responsible for:
Digital Marketing Strategy
- Develop and execute a comprehensive digital marketing strategy tailored to the unique needs of each individual branch and the enterprise as a whole.
- Implement SEO/SEM strategies to enhance our online visibility and increase search traffic.
Content Creation and Management
- Create captivating and SEO-friendly content for various digital platforms, including social media, website, and email.
- Curate user-generated content and visuals to showcase our HVAC services and customer satisfaction.
Social Media and Advertising
- Manage and optimize social media marketing campaigns, keeping an eye on the latest digital marketing trends.
- Stay up to date with social media advertising platforms and leverage them effectively.
- Collaborate with our team to craft and disseminate compelling brand campaigns. Launch and actively manage Google ad campaigns as needed, and measure and report ROI on each dollar spent (PPC, conversion)
Analytics and Reporting
- Monitor and report on key performance indicators (KPIs) to track the impact of our holistic marketing efforts.
- Utilize Google Tag Manager, Google Analytics, and marketing automation tools to gain insights and refine strategies.
Collaboration and Innovation
- Work closely with cross-functional teams to align all marketing strategies with broader marketing brand, communication goals.
- Continuously research and implement innovative a variety of marketing strategies to maintain our competitive edge.
- Actively manage 3rd party relationship with agency and oversee all efforts, spend and execution.
What matters most for this role:
- Bachelor’s degree in a related field.
- Minimum of 3+ years of experience in advertising or digital marketing.
- Creative aptitude with skills in writing, design, and photography.
- Proficiency in SEO, keyword research, and SEO tools.
- Familiarity with Google Tag Manager, Google Analytics, and marketing automation platforms
- Strong work ethic, ability to multitask, and thrive in a fast-paced environment.
- Excellent written and verbal communication skills.
- Proven ability to build relationships, stay organized, and be self-motivated.
- Willingness to travel up to 20% as needed.
At John C. Cassidy, we offer more than just a job; we provide a fulfilling career with training, support, benefits, and abundant growth opportunities. Join our team and become part of a culture that fosters success. If you are ready to make a significant impact in the HVAC industry’s digital landscape, we invite you to apply and help us continue our legacy of excellence!
Note: This position may require a combination of on-site and remote work, providing flexibility to meet both business and personal needs.
What we will offer:
We value our team members and strive to provide comprehensive benefits and perks. This includes health, dental, and vision insurance, paid time off, holiday pay, and 401K plan! We recognize the importance of work-life balance and want to support your career while ensuring a supportive work environment.
EQUAL OPPORTUNITY EMPLOYER
At John C. Cassidy, we believe in fostering a diverse and inclusive environment, and we take great pride in being an equal-opportunity employer. We actively recruit, hire, train, reward, and promote individuals without regard to race, religion, color, national origin, gender, disability, age, veteran status, or any other protected status as mandated by applicable law. We wholeheartedly encourage talented individuals from all walks of life to join our team, grow with us, and thrive while bringing their unique perspectives and skills to the table. Together, let’s create an incredible workplace where everyone can do their best work and achieve their fullest potential.
John C. Cassidy Air Conditioning and Plumbing, Inc.