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Position Overview:
The Marketing Manager will lead and execute across all marketing platforms. This includes managing brand strategy, campaign development, and the execution of an integrated marketing plan across all channels (i.e., search, display, social, email, direct mail, and partnerships). They will be responsible for optimizing the marketing strategy and increasing the company’s market share and competitiveness. They will use their firm knowledge of the products/services and mission to direct the promotion and advertising efforts necessary to drive revenue and build brand awareness. The successful candidate will have a strong track record of leading and implementing marketing strategies and interpreting marketing metrics within the industry.
The Marketing Manager will expand and optimize our marketing tactics, improve our conversion, and fully leverage our capabilities. The successful candidate must be capable of setting strategic direction while also being a hands-on contributor that is passionate about solving problems and winning as a team even when there is no set playbook to follow. This person should be an ambitious self-starter who thrives in a fast-paced environment.
Role Responsibilities:
- Develop and execute annual integrated marketing communications plans.
- Collaborate with leadership to make high-level decisions regarding the marketing budget.
- Be the marketing subject matter expert on all product/service offerings.
- Ensure brand integrity by guiding efforts across multiple channels such as presentations, written literature, promotional items, and social media.
- Gather and utilize competitive and local market category intelligence to exploit opportunities for sales growth.
- Manage how the company positions itself to accelerate sales growth and gain market share.
- Provide brand oversight of the company’s sales collateral.
- Manage agency partners, consultants, freelancers, and other suppliers, including contract negotiation and management.
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team.
- Conduct customer, brand, and product research initiatives.
- Monitor and analyze KPI’s associated to various advertising methods (e.g., CAC, AOV, LTV, ROAS, etc.).
- Negotiate the marketing components of firm partnerships (ex. dealers, events, agencies).
- Create and maintain a successful brand and image that attracts customers to the product or service.
- Develop marketing strategies for new products or services that comply with current company standards.
- Work hand-in-hand with the sales team for the development of direct sales assets.
- Ability to articulate & adjust messaging to align to our target audience.
Experience and Skills:
- BA/BS degree in Business or Marketing related discipline
- 5+ years of experience leading content marketing, marketing operations or product marketing initiatives.
- Excellent communication, presentation, writing, editing, and project management skills.
- Proven track record of tying marketing campaigns to increased revenue.
- Demonstrated ability to be hands-on with the development of email marketing campaigns, social media advertisements, and SEO.
- Content Strategy & Execution
- Social Media and Email Marketing Management
Industrial Manufacturer