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Pursue your passion with purpose… at Red Mountain Weight Loss
About Us
Our mission is simple: to deliver the best possible patient care and first-class customer service every day. Over 250,000 patients have undergone successful weight loss journeys with Red Mountain Weight Loss and Med Spa. With 17 locations throughout Arizona and Texas and a Telemedicine department, we want you to be a part of what we’re doing as a company.
The Marketing Manager’s Role
Our Marketing Manager is essential to the Red Mountain leadership team, activating and managing the development of marketing initiatives across all channels to advance brand growth, new market expansion, new patient acquisition, new product launches, and patient engagement. While collaborating with specialists in the Marketing Department and cross-functional teams within Red Mountain, the Marketing Manager will oversee the development of monthly promotional materials, advertising, and marketing campaigns, ensuring marketing and branding goals are supported.
- Collaborate with the Director of Marketing, Content Marketing Specialist, Digital Marketing Specialist, Social Media Specialist, and Senior Graphic Designers to develop scalable and results-driven strategies to drive new patient appointments, generate revenue, and increase patient engagement
- Implement marketing programs to support marketing and brand objectives across all channels: Digital/Radio/TV advertising, Social Media, print collateral, Email, Website, Video, App, and retail locations
- Develop strategic creative briefs for multi-channel campaigns and activate job starts for new projects
- Oversee the development of campaigns/monthly projects and work with Marketing Project Coordinator to provide all the resources required to meet objectives
- Create and analyze metric reports on marketing campaign performance and business impact by pulling data from Google Analytics, digital channel platforms, and CRM (Salesforce)
- Collaborate with Content Marketing Specialist and Clinical team on monthly content topic ideas
- Manage integration of content with Marketing Department specialists ensuring the alignment of messaging across all channels to support retail operations, new products, and services
- Support the management of video production for TV and digital channels with Digital Marketing Specialist and outside agency
- Plan annual marketing timeline, including scheduled monthly promotions, product campaigns, and new marketing initiatives
- Ensure all marketing specialists, media endorsers, and outside partner vendors are fully onboarded and maintain brand standards
- Proactively monitor and study new industry trends, competition and drive new marketing opportunities
About You
- You have 5 to 10 years of experience with campaign marketing
- You have strong analytical skills (understand the use of Microsoft Excel and web analytics tools) and have experience with reporting and data analysis. CRM experience is preferred.
- You have excellent communication, project management, and problem-solving skills
- The ability to manage several marketing campaigns simultaneously
- A good understanding of current marketing technologies and trends
- BA degree in communications, digital marketing, or related fields
Benefits
- Highly competitive salaries
- Employee pricing – amazingly low prices on all products & services
- Friends & Family pricing program
- Recruitment Referral bonus program
- Closed on Sundays and all major holidays
- Employee contests, incentives, and programs
- Medical Insurance, Dental Insurance, Vision Insurance, Basic Life Insurance, AD&D, Long & Short Term Disability, Pet Insurance, and 401k with Company Match
- Amazing company culture
Red Mountain Weight Loss