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Job Title:Director of Marketing and Communications
Job Type: Full Time
Country : USA
State: Texas
City : Paris
Must-Haves
- Minimum 5 years of related experience, preferably in healthcare.
- Bachelors in marketing
- Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA).
Job Description
POSITION SUMMARY:
The Director, Marketing & Communications leads and supports marketing and communications strategies for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams. Performs all other duties as assigned.
ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.
Develop marketing and communications strategy using data-driven, organizational best practices.
Develops And Implements Marketing And Communication Plans, Including
- Website and social media
- Internal communications (employees and physicians)
- Public relations/earned media
- Paid media strategies (traditional, digital and CRM)
- Community and EMS newsletter
- Coordination/engagement of sponsorships and in community events
- Management of Function Point and Spark portal, and any other support software
Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings.
Produces monthly report detailing summary of metrics and activities.
Manages annual department budget and provides quarterly marketing spend reports to HSC.
Serve as advertising conduit with local hospital leadership and HSC marketing.
Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications.
Partner with Division Director for more complex situations and strategies.
Has regular engagement with hospital CEO to ensure alignment on hospital priorities.
Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.
Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.
Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.
Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.
Regular and reliable attendance.
Perform other duties as assigned.
About NHRMS
Since 2009, nHRMS Executive Search has assisted corporations and career professionals in achieving their goals. nHRMS offers executive search, interim executive staffing, organizational consultancy, and leadership development as solutions. nHRMS has placed hundreds of CEOs, CFOs, COOs, and other C-level executives for public and private companies worldwide.
Change in leadership can be one of the most disruptive events in any organization. Your team members are likely to be impacted by a change in strategic direction or the departure of a key executive. We thrive in facilitating successful transitions by delivering innovative solutions that bring the best candidates to our client’s organizations.
Our team members are industry and human resource leaders with extensive expertise. Over 70% of our revenue originates from repeat customers.
Specialties
Healthcare , Executive Search, Lifesciences, Tech, Retained Executive search, C Level hiring, Board level hiring, and Executive hiring
Locations :
- NYC, NY 10013, US
- Bangalore, Karnataka 560004, IN
nHRMS – n Human Resources & Management Systems