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Director of Marketing
Company Description: As a leading ag tech company, Heliae strives to create a sustainable impact in the quality of our planet. Heliae is today’s science-backed game changing brand that is 100% focused on a journey to delivering microbial-based products that can be used to change the world in this the un decade of ecosystem restoration Heliae® Agriculture is on the path of understanding how a balanced soil microbiome improves overall soil health, structure, water and nutrient efficiency, and plant vigor and marketable yields, even under stressed conditions, thus helping growers’ transition to more regenerative agriculture practices.
Website: www.heliae.com
Title: Director of Marketing
Department: Sales
Updated: 3/13/2023
Basic Function:
Heliae is currently seeking a Marketing Manager to communicate our efforts in the agriculture industry. The Marketing Manager will be focused on producing and coordinating targeted content to highly segmented core customers based on editorial calendars, crop calendar, product life cycles, customer feedback and other guidelines produced in-house or collected from trusted industry sources. They are responsible for turning the strategic vision into reality, identify all the tasks that need to be completed within a marketing campaign, and then strategically delegate those tasks to the appropriate team members, while updating the sales managers and associates as needed.
Reports to: CEO
Primary Responsibilities and Duties may include but are not limited to:
· Develop innovative marketing solutions and a cohesive plan for building anticipation, education and awareness for Heliae.
· Conceive, develop and implement comprehensive strategic marketing and communication events and campaigns that have quantifiable objectives, methods, outcomes and timelines.
· Communicate, negotiate and manage relationship with advertising, public relations firms and members of the media on behalf of Heliae.
· Create and communicate strategy integrating products into clients’ supply chains.
· Drive growers, distributors and food brands to connect to the philosophy of regenerative agriculture practices.
· Monitor all marketing campaigns and improve as necessary; prioritize marketing projects and allocate resources accordingly.
· Work closely with the Sales team to align sales and marketing strategies.
· Utilize knowledge of the agriculture industry to conduct market analysis to identify challenges and opportunities for growth.
· Supervise a group of marketing employees (2-3 employees).
· Manage marketing budget and spend.
· Prepare regular reports and presentations on marketing metrics for the Leadership Team and Board of Directors.
· Become a subject matter expert on our business products, processes and operations and remain up to date on the emerging field of regenerative agriculture and planet friendly food production
Qualifications:
· Must be legally authorized to work in the United States.
· A background in agronomy, business development, marketing, and project management.
· Minimum 15 years marketing experience.
· Minimum 5 years agriculture experience.
· Experience working with national level public relation firms.
· Exceptional communication and presenting skills.
· Experience working with and presenting to Board of Directors.
· Experience working in large organizations and small or start-ups preferred.
· Graphic Design experience a plus (specifically Adobe Creative Suite)
· Experience designing effective marketing campaigns.
· Ability to quickly understand product and innovate ways for product to benefit clients.
· Strong leadership skills and ability to work under pressure and in new environments.
· Must be located in the Phoenix Metro area.
Heliae is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Heliae Development, LLC