CULTURE DEFINED

We are seeking a creative social media professional with a genuine passion for social media, culture and entertainment. You will have a proven track record of delivering social marketing results and social campaigns planning, execution, and optimization, with the ability to plan from scratch and drive ideas from conception to execution.

If you live and breathe with your finger on the pulse of what’s trending online, with a specific focus on Facebook, Twitter, Instagram, TikTok, and Youtube trends, and new emerging platforms you are perfect for this role. You will lead and execute social programs that truly impact communities. You will work across internal teams as well as partner with external clients and potentially agencies to inform and contribute to holistic strategies for above the line media campaigns.

You will be part of the social team content decisions, executing both long-term strategy, pre-planned campaigns, and optimization towards success. You will be responsible for executing social media campaigns, including defining content strategy, monitoring results, optimizing targeting parameters, and reporting key metrics.

You will work with key social media platforms such as Instagram, Twitter, YouTube, and Facebook, as well as seek out emerging platforms which can help us grow our brand. You will be responsible for our culture maker roster and seek new opportunities for their social media channels and support them in building their brand.

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms. 

Skills we’re looking for

• Experience managing high-profile social accounts for individuals and a passion for the ever-changing landscape of the internet

• Analytic and quantitative skills

• Ability to use data to develop and measure marketing programs

• Minimum of 4+ years experience in social media and/or digital communications

• Experience in strategic communications and working cross-functionally with different teams and global audiences

• Track record crafting and maintaining a consistent social voice

• Excellent research skills

• Strong writing skills and ability to write accurately and quickly

• Experience interviewing and reporting

• Experience developing and maintaining an editorial calendar and working cross-functionally to evolve it

• Experience reporting on social media performance and drafting insights and recommendations

• Experience with social media monitoring and identifying emerging narratives, trends, and stories

• Strong attention to detail and ability to multi-task projects, priorities, schedules, and deliverables

• Process-oriented and able to meet deadlines

• Excellent communication skills in email and speaking in front of others

• Visual design skills for social media incorporating photography and video are a plus!

Responsibilities

• Develop social media strategies for internal and external partners

• Create original content across all social media platforms

• Staying up-to-date with the latest social media trends and digital technologies

• Provide data analysis and metric reporting for clients

• Developing and overseeing competitions and campaigns to draw attention to a brand

• Managing a social media team and guiding junior members

• Liaising with other departments and creatives to create a holistic and effective online marketing strategy

Qualifications

• Proficiency in many social media platforms

• Fluency in Adobe Suite and Figma

• Copywriting, graphic design and editing skills is a plus

CULTURE DEFINED