First Tube

What You Will Do:

As the Hybrid Experience Creative Director, your main responsibility will be to lead our creative marketing strategy for current and prospective brand partners. Focused on all brand & commercial driving channels supporting the full spectrum of key brand campaigns and business priorities for First Tube clients. This role reports to the EVP, Head of Agency.

How You Will Make A Difference:

• Partner with a cross-functional team to establish campaign creative strategies/direction & content development.
• Inform and drive senior management alignment on best practices in marketing storytelling.
• Lead and assist on client proposals – from brainstorming to crafting narratives and strategy, to storytelling, co-creation of presentations (writing, working with graphic designers, etc.), to presenting.
• As an expert in the brand creative space, drive testing, data, and efforts to help improve existing team resources/output to ensure best practices and a consistent brand voice and tone for each client.
• Drive clear creative direction & execution strategies with internal and external partners.
• Deliver best-in-class campaigns, celebrating the innovative DNA of our brand partners to authentically connect with consumers.
• Collaborate with the Creative Services Team to ensure the campaign’s creative vision is carried across all digital assets.
• Convey information to diverse audiences, often across multiple channels.
• Lead cross-functional alignment on key campaign launch moments
• Assist with design direction/vision on new business efforts
• Be a true brand expert focused on holistic narratives that highlight our brand partners’ campaign priorities.
• Drive ongoing creative partnerships with brand marketing teams to maximize long-term potential relationships.
• Drive cross-functional efficiencies and effective brand marketing engagement to optimize internal/external resourcing.

What You Bring:

Years of Related Professional Experience: 10+ years minimum relevant brand experiences and 5+ years in management, including leading a team.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

• Extensive digital experience and a proven track record of success in digital content creation required. Specific knowledge and experience within Facebook, Instagram, YouTube, Twitter, TikTok, and/or Twitch is a plus.
• Working knowledge of graphic design and the editorial process, including familiarity with Premiere, After Effects and Photoshop.
• Demonstrated success as a conceptual thinker that understands complex issues and how to drive new concepts and creative solutions.
• Demonstrated success in brand marketing experiences leading fully integrated brand campaigns.
• Demonstrated success in establishing best-in-class consumer experiences, product launches, collaboration and breakthrough consumer activations.
• Established concept visualization experience.
• Experience in live (streaming) content
• Deep consumer culture experience.
• Experience in leading virtual teams.
• Experience in managing a diverse and creative group of individuals and leading change based on purpose and values
• Demonstrated ability to work with and inspire a broad range of individuals to work towards a common goal.
• Strategic leader with the proven ability to recruit, retain, motivate, and develop a team.
• Strong understanding and appreciation of music.
• Desire to be part of a rapidly growing business that you will have the ability to help shape

We Just Have One Question: Are You In?

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they check every single box. First Tube is dedicated to building a diverse and inclusive workplace, so if you’re excited about this role, but you don’t meet every single qualification, we encourage you to apply anyway.

First Tube