WCG

JOB SUMMARY: The Marketing Manager is responsible for providing skilled and responsible support to the WCG Divisional Leadership teams. Typically, this role will handle the management and operations of the Marketing function, which includes event planning, collateral production, and reporting as well as full support of the Sales function for WCG Division unit assigned.

EDUCATION REQUIREMENTS:

• BS/BA in Marketing or Business-related field required.

QUALIFICATIONS/EXPERIENCE:

• Minimum of three (3) to five (5) years’ work experience in a similar role required
• CRO/pharma/biotech experience required
• Minimum of two (2) years of experience of increasing responsibility inclusive of line management/supervisory duties
• Demonstrated ability to create effective and measurable marketing campaigns
• Demonstrated strong problem solving and analytical skills required
• Demonstrated proficiency with Microsoft Office, Word Press and Adobe Design Suite
• Must be self-motivated, with the ability to manage multiple projects concurrently and achieve measurable results
• Demonstrated writing skills and verbal communication skills, with an ability to adapt communication style to the targeted audience will be required
• Strong interpersonal skills required, such as listening objectively and handling details of a highly confidential and critical nature
• Detail-oriented.
• HTML skills and CSS skills preferred
• Knowledge of SEO and Google Analytics required
• Experience creating and editing videos a plus
• Salesforce.com experience a plus

ESSENTIAL DUTIES/RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required.

• Responsible for assisting with the planning and execution of the company’s participation in industry tradeshows and conferences, as well as the planning of company hosted marketing events, such as receptions, meetings and dinners.
• Provide leadership in the management, preparation and execution of Requests for Information (RFIs) and Requests for Proposals (RFPs) to support the company’s robust Sales initiatives at divisional levels.
• Maintain weekly, monthly and quarterly metrics and dashboards, tracking Marketing and Sales activities and results.
• Use good judgment and a thorough knowledge of functions and procedures to compile a variety of letters, reports, presentations and/or spreadsheets on a myriad of subjects as required by the Marketing and Sales departments.
• Coordinates marketing campaigns with sales activities.
• Support the development and monitoring of the company’s marketing budget for divisional support.
• Creates and directs the publication of all marketing material in-line with marketing plans.
• Plans and implements promotional campaigns.
• Manages and supports lead generation campaigns, including reporting on results.
• Responsible for supporting the brand management and divisional service line identity.
• Prepares online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creates a wide range of different marketing materials.
• Works closely with design agencies and assisting with new product launches.
• Facilitate VOC research and analysis to inform marketing strategy and test messaging.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyze potential strategic partner relationships for company marketing.
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.
• Attendance and punctuality are essential functions of the position.

SUPERVISORY RESPONSIBILITIES: None

TRAVEL REQUIREMENTS: 20-50%

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WCG is proud to be an equal opportunity employer – Qualified applicants will receive consideration for employment without regard to race, color, national origin or ancestry, religion or creed, sex, sexual orientation, gender identity, age, marital status, disability, genetic information, citizenship, veteran status, reprisal or any other legally recognized basis or status protected by federal, state or local law.