Dry Farm Wines

Note

Hiring is the single most important responsibility we have as a business. We have an intensive process to ensure we excel in this vital practice. It’s a huge decision for us and for you. To succeed, all you need to do is show up authentically and be yourself. We promise to do the same.

Introduction

Dry Farm Wines is the world’s premier Natural Wine company. We curate the highest quality Natural Wines from small family growers around the world. Every wine meets a set of strict criteria, including organic farming practices, lower alcohol levels, no sugar, and delicious taste.

Our mission is to share these extraordinary Natural Wines with people around the world, helping people connect with authenticity and love. We work exclusively with small family farms who share our respect for Nature’s beauty, complexity, and diversity. At the heart of it all, we believe we must be the change we want to see in the world. We intentionally seek to become more conscious and extraordinary every day, both as individuals and as a collective Dry Farm Wines Team.

In our first few years, our Membership grew faster than we expected. We’ve been doing everything possible to keep up with our growth while having as much fun as possible in the process! We’re fortunate – we get paid to enjoy and share wine 😉

To keep the wine flowing and to drive our voice further, we need more help.

That’s why we’re now looking for a VIDEO PRODUCER to join our team.

Benefits of working with DFW

This is the best place to work in the world. If it wasn’t, the rest of us wouldn’t be here.

The benefits of joining this team are vast. Here are a few:

• Unlimited pure Natural Wine. Need we say more?
• Fully paid health, dental, and vision.
• Generous 401k, Profit Sharing, and Defined Benefit plans available.
• Paid gym membership.
• Team meals, parties, and wine tastings paid for by the company.
• Huge opportunities to expand your responsibilities and position as the company continues to grow.
• Living in the most beautiful place in the world – Napa Valley. We live where the rest of the world dreams of going on vacation. Our beautiful, welcoming, and dog-friendly office is in the heart of Napa.
• Opportunities to meditate and practice gratitude regularly as a team.
• Company vacation days around major holidays, and a generous vacation and expense policy that just asks you to act in the best interest of yourself, your colleagues, and the organization.
• Other benefits with you and your family in mind, such as relocation assistance (if applicable), regular housekeeping, company cars for you to use when needed, and healthy office snacks.
• Most importantly, the opportunity to hang with the DFW Family on a daily basis. We are a lot of fun, and we push the boundaries of possibility daily in helping each other grow and in our service to others.
• Every single person you will work with is an elite performer. Not just some, but ALL. Everyone here is a rockstar at what they do and has a deep dedication to being the best in their craft.

Roles and Responsibilities

The ideal candidate has a blend of skills in art, storytelling, editing, and photography, coupled with strategic conceptual thinking. You will be an integral part of Dry Farm Wines’ fully in-house creative team, and will collaborate closely with our photographer, copywriter, designers, art director, social media, and marketing teams. This role will be responsible for delivering holistic branded content from strategy to pre-production through final edit, making recommendations on deployment as well as creative concepting. You’ll have the opportunity to shape the future of Dry Farm Wines’ voice in the realm of motion storytelling, from our social media presence to ads to longer-form educational and creative videos.

This role requires a reel or portfolio demonstrating a strong understanding of storytelling, motion graphics, type, sound design, composition, and color grading for direct response as well as narrative content.

Job Duties

• Producing
• Collaborate with the Creative Team, Marketing Team, and Brand Manager to assess needs and deliver high-quality, high-performing video and content.
• Create scripts and storyboards, and adapt articles as scripts or outlines.
• Keep up to date with social media and advertising trends as well as technology for video, audio, and motion graphics.
• Gather and create supporting assets, including audio and motion effects, music, and graphics.
• Collaborate with the Marketing Team to track performance metrics for all deployed assets and pivot creative strategy accordingly.
• Have experience working in a studio with a small production team
• Have facility with camera, grip, lighting, and other technical equipment
• Editing
• Create dynamic, compelling, cohesive narratives in the edit suite.
• Create thumb-stopping video ads, stories, and gifs.
• Perform basic and natural color grades on LOG video formats, as well as color match multiple video formats when needed.
• Source and add/edit graphics (titles, lower thirds, captions, etc.)
• Mix and master (loudness normalize) basic audio for video – blending voice over, ambient sound, music and sound effects.

• Digital Asset Management
• Manage media and build projects and libraries efficiently and in an organized, shareable, scaleable, and repeatable way.
• Own the creation and management of the video footage library, including communicating with the photographer about footage needs.
• Ingest, organize, name, and upload files.
• Keyword and organize new and existing sets of video footage in our media management system.
• Comfortable with organizing and scrubbing large sets of footage.

Requirements to Apply

• You must provide a showreel and/or portfolio of work demonstrating proficiency in editing, storytelling, color grading, and audio.
• You must have at least 3 years industry experience in branded video content production, and experience with an ecommerce brand is a plus.
• You must have a thorough understanding of successful video production for social media and advertising deployment.
• Proficient in Adobe Creative Cloud editing and graphics workflows.
• You must have a strong creative sense, while carrying a willingness to embrace the collaborative process of video and media creation.

Attributes of the Ideal Candidate

When we think about the ideal person for this role, a few attributes come to mind. Here are the main ones:

• Self-direction
• Adaptability
• Be decisive and logical under pressure.
• Expertise in branded content creation and direct response asset creation
• Strong understanding of social media trends
• High energy
• Comfortable with an office work environment and comfortable with travel for work
• Passionate about health and wellness
• Obsessed with video, art, and taste!

Our Culture

At Dry Farm Wines, we call ourselves an Elite Team with Family Values. We are building an incredible business based on this philosophy. We have a focus on performance, growth, and innovation, while also practicing empathy, love, and passion.

We believe in the power of optimal health, good taste, artisan farmers, and a strong community. We meditate together, share health advice, indulge in artistic creation, travel to source wines, host large dinners, and share our love of pure Natural Wines.

For us, this is all part of building a great business and a great lifestyle.

DFW Business Values

• We obsess on quality products and customer experience.
• We reduce costs where we can and drive revenue through creativity and innovation.
• We develop our people and advance top performers.

Obsess Over Quality & Experience

We only want to source the best products and deliver them with the best experience to our customers. We’re inspired by quality work, and we are proud to produce the highest quality results. We’re energized by growth, creativity, and innovation. We love diving into the details in the pursuit of perfection. Sourcing the best possible wines, packing the perfect box, surprising and delighting a Member; we’re proud to source and create incredible products and experiences and share them with the world.

Understand the Business Fundamentals

We understand the fundamentals of business, and always have an eye on how to measure success. Without profit and revenue, we cannot support our family growers, pursue creative endeavors, and fuel our career developments. We understand that our business is an ever-evolving experiment and we’re always learning. We often adapt our approach, using metrics and KPIs to inform business decisions and career advancement.

Focus on Career Advancement

One of the cornerstones of our business philosophy is, “we develop our people and advance top performers.”

Performance is a central part of our business. How can I add more value? Where can I make the biggest impact? Am I producing my best possible work? Where have I made a mistake, and how can I own it to grow? These are the questions we ask ourselves every day. We push ourselves to be better and contribute more to the business.

We support each other in this growth. We are open and honest with feedback, delivered with an open heart and mind in an effort to make us all better. Everyone at every level of the organization is open to critical feedback with an eye on improving.

We make a promise to each member of our team that we will do our best to advance their careers. We lead everyone to be the best they can be, measure their success, provide honest feedback, and reward the top performers. We think this meritocracy is the most fair way to develop the next generation of leaders.

When we think about leadership, we value an advanced set of criteria that go above and beyond the general scope of business.

DFW Leadership Principles

• Obsess on quality products and customer experience
• Reduce costs where possible and drive revenue through creativity and innovation
• Develop people and advance top performers
• Take ownership of mistakes, learn from them, and grow
• Don’t settle for excuses, find solutions
• Debate passionately, but disagree and commit
• Celebrate wins throughout the organization
• Cultivate a spirit of team merge
• Focus on the impactful priorities with “80/20”
• Innovate with curiosity and courage

Our Leaders are in pursuit of embodying these traits everyday. They are called upon to lead by example, setting the tone for how to be an effective, understanding, and capable leader.

Our 9 Family Values

Our business brings us together, and our Family Values help keep us tight knit.

• We seek alignment and collective merge. With every new project, initiative, and goal, we seek to make sure everyone is on the same page and pushing in the same direction. When there is a disagreement, we disagree and commit. This collaborative team flow is an extremely enjoyable and creative peak state, and it’s built upon a foundation of individual trust and respect. Our team genuinely loves each other and is committed to each other’s success and happiness. We are proud to foster true friendships with each other and nurture a great community.
• We value high performance. Our individual contributions to the business are central to our collective success, so we take performance seriously. We are committed to adding more value every day, and we love to measure how successful we are. We are equally as passionate about supporting each other. We know that being surrounded by talented people inspires us to perform at our best while having fun along the way.
• We act with self-directed responsibility. We take ownership of our work, exercise good judgement, and make decisions that are in the best interest of the business. We learn from our mistakes to grow. We recognize that the business becomes more successful as everyone increases their sense of personal responsibility.
• We express authentic passion. We love to be ourselves. Laughter, vulnerability, uniqueness; all of this is embraced. We enjoy authentic moments of spirited debate and creative disagreement. We share our real opinions and live genuinely.
• We practice self care. We are passionate about living a life well lived. Meditation, yoga, travel, nutrition, personal reading; we accept all forms of health and wellness that nourish the mind, body, and soul. Caring for ourselves is a necessary step before we can lead and care for others.
• We celebrate our successes. We are deeply committed to having fun and celebrating the many successful milestones, big and small, along our journey. We love shout outs to each other, we highlight wins, and we support each other’s amazing work. We stop to acknowledge when we have succeeded and contributed value. This builds momentum and team collaboration.
• We are innovators. We avoid following the status quo. We’re always pushing to create extraordinary things, beautiful experiences, and new ways to solve problems. We take pride in being creative leaders and category makers.
• We lead with love. We practice leading with our hearts and being the change we want to see in the world. We meditate, journal, and visualize ourselves as better humans. We act with integrity. We act with understanding and trust. We believe in love, non-judgement, and acceptance of all people.
• We are always adapting. We understand that our business is an experiment. We are constantly learning, and from those lessons, we adapt and pivot if necessary. We relish the opportunity to update if something is not working. We leverage analytics to change business strategy, and we listen to personal feedback to make changes to our own approaches.

We are very passionate about our culture. Finding someone who values this type of culture is just as important to us as the ideal role attributes.

Our culture is not negotiable. We love it too much.

If you are uncomfortable with anything we do, that’s okay. We might not be the best fit for you. But if you read this and jump with excitement, then let’s continue.

Note: We are located in Napa. If you don’t already live in Napa, with this role, you get to relocate here! It’s pretty incredible to live where other people vacation :-). Because our impact and abundance relies strongly on the development of this unique culture, we know we can make the most transformational impact by being together. This position is full time and requires you to be in the Napa area.

Questionnaire

To help us both determine if we’re the right fit for each other, we created this list of questions, which we will ask you to complete in the next section of this application.

• What excites you about taking on the Video Producer role at Dry Farm Wines?
• If you’re hired, what are 2 things you are good at that you can apply in your first three months without very much help or a large budget and would make the Dry Farm Wines video presence better?
• You’re tasked with creating a video ad campaign for our new product, XVOO, an extra virgin olive oil grown by small family farmers. Draft an outline of a video campaign to run on Facebook, Instagram, and YouTube. Include a brief outline of your creative approach and reasoning.
• Please provide a link to your showreel, as well as your favorite edited video that you have created for a previous client/project.
• What systems, technologies, and apps are you comfortable using in your day to day life to get stuff done? (Examples: Google Docs, Excel, Trello, etc)
• Admitting failure is tough, but failure is a significant learning experience for us. What is a significant failure you have experienced recently and what did you learn?
• What is one professional and one personal goal you hold for the next 1-3 years?
• Describe a change you’ve seen in yourself over the last 5 years that you love.
• What’s your relationship with health & wellness?
• Describe what the following words mean to you: Love, Authenticity, Trust
• What makes you unique or weird?
• What is a personal hobby you cherish?
• What’s your experience with wine (if any)?
• Are you willing to relocate to Napa? How do you envision your life in Napa?
• Anything else you’d like to touch on that we didn’t ask? The floor is yours…

Next Steps

Now that you’ve submitted the questionnaire and resume, here’s what to expect:

• Application Review. We’ll review your questionnaire and resume and follow up with you within a week.
• Meet & Greet Call. Next, we’ll begin with scheduling a video interview. If you’re out-of-town, (most of you) we use Zoom to schedule the video calls. If you’re in Napa, we’ll meet in person. The first interview will last about 10 minutes for a meet and greet.
• Group Call. We’ll then schedule a 30 minute call with more people from the team. It’s a chance for us to get to know you better, and for you to better know us and our business.
• Project Review. We will assign you a specific project that will help us understand your work product. It will be a project within your area of hire. Then we will schedule a 30-60 minute video interview to review the project. If you have a significant other that is relocating with you, we would love for them to join this call for 5-10 minutes. Because we’re all so close, we would love for your significant other to meet us too!
• Napa Visit (or Virtual Visit). If we’re all still a good fit for each other, next we’ll bring you to Napa for an in-person working interview/socials (or a virtual visit in these current times). This is typically a two day interview. You’ll meet everyone, you’ll meet with a group of us for an open and wide-ranging conversation, see our work environment, work on a project in our office for a day and present it to the Family, cook with us, and drink with us. You will get an intimate close look at us, and how we live and work together to create magic. All expenses are hosted by us for both you and your significant other if they will be relocating with you.
• Together, we will determine next steps.

We deeply appreciate you investing the time to learn about us and share your thoughts and life with us.

With much love and gratitude,

Todd, David, Juan, Tony, Luen, Mark, Ramzy, Gio, Jon, Shawn, Devin, Cesar, Beno, Kayla, David, Mandy, Ximena, Jasiel, Omar, Kristian, Corey, Alex, Rae, Lindsay, Jimmy, Barbara, Viviana, Aaron, Dalton, Scott, Alexis, Hugo, Jesus, Alejandro, Rosa, Lauryn, Brittannie, Jason, Victor, Erin, Arran, Jonatan, Rush, Alex, Bryan, Juan, Christian, Nyllan, Enrique, Amairany, Salomon, James, Maria, Angela, Sarita, Teagan, Sarah, Erica, Jenna, Nemy, Hayden, Shelby, Janee, Chandler, Becca, Ronny, Douglas, and Michael
Dry Farm Wines